Drastic first opened its doors in April 1982 off South 24th Street, when Michael Howard borrowed the name from the Be-Bob Deluxe record and started selling punk rock wax from a poorly lit room on N Street. It was the first record store in Omaha to focus on punk rock and alternative music.

In 1983, it found new digs on South 13th just off Howard Street in the Old Market, where it achieved another Omaha first: Selling hardcore-era skateboards, Doc Marten shoes and spiked wristbands along with vinyl.

Drastic also promoted some of the first alternative shows in Omaha such as Black Flag, Hüsker Dü, Dead Kennedys and Toxic Reasons.

The store’s telephone number can be seen on the cover of Black Flag’s live album Who’s Got the 10½?.

Drastic moved again in 1993 to Howard Street proper, where it took its small screen-printing business national, eventually spinning it off as Impact Merchandising.

Impact licenses a variety of properties, and our store carries more than 300 music, political, movie, horror, comic book and lifestyle T-shirt designs, including our extremely popular and funny Omaha/Nebraska-themed shirts.

In 2010, Drastic launched a vinyl reissue label - Drastic Plastic Records - which has released classic albums

by The Clash, Agent Orange, Motörhead, The Exploited, The Birthday Party, The Undertones, The Damned, Angry Samoans, The Cramps and many more.

Buying for your store? Click here.
Buying for yourself? Click here.